Welcome to Promolink Promotions : Promotional Products 101

Promotional products are useful and/or symbolic products which are used in advertising and communication as communication vehicles, goodwill reminders, signs, gifts and incentives.

Promotional Product Categories
· Advertising Specialties
Ad specialties have these key elements: 1) an advertising or promotional message; 2) placed on (or with) a useful item, and 3) given with no strings attached.

· Premiums and Incentives
Give a useful item with some strings attached (e.g. buy this book and get a free bookmark) and the item becomes a premium. A promotional product is a premium when it is offered as an incentive to produce a specific action.

· Recognition Awards
Plaques, service pins, trophies, award jewellery and other gifts that signify performance or honours can be categorized as recognition awards.

· Business Gifts
Typically given by businesses to customers and employees, and occasionally, to influentials and suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift-giving reasons cited by companies are: To thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, and others.

Browse our product search page for some great promotional ideas.

1. Promote goodwill/image
2. Reinforce marketing of existing products, services, facilities
3. Recognize employee performance
4. Generate sales leads
5. Promote trade show traffic
6. Introduce new products, services, facilities
7. Stimulate employee sales performance
8. Stimulate employee productivity

1. Determine the objective of a promotion
2. Work out a plan to achieve it through the use of promotional products
3. Source the required items from suppliers
4. Or custom design and produce unique items
5. Develop support print material such as posters, brochures, fliers and catalogues
6. Develop and implement a distribution plan
7. See the campaign through to its completion
8. Measure results

Artwork Requirements
Black & white camera-ready laser out-put artwork must be clean and sharp at 100% and greater. Multi-colour art must be supplied as a composite with colour breaks. Faxes, photocopies, business cards, letterhead, hand renderings, etc. will not be accepted as camera-ready art.

E-mailed art is accepted as a redrawn vector Adobe Illustrator 8.0 EPS, PDF file with all text converted to outlines.

Any non camera-ready artwork can be recreated by our graphics department
at no additional charge. Recreated artwork will be saved as a vector .eps file and kept in our files for future orders.

If you do not have any artwork to submit, please speak to your sales representative.
We can design a logo for your business, or create custom artwork for an upcoming
corporate event or occasion.

Information taken from PromoCan. The Promotional Products Professionals of Canada. (PPPC)

Embroidery Disk / Tape
There will be no disk charges if you are
able to supply your own. If not a one time
charge applies.

This disk remains your property.

Questions, Comments
Call us: 905.858.0727
Fax us: 905.858.3211
e-Mail us: info@thinkpromolink.com

1/31/2008
·Custom Artwork
Need artwork for your next promotional campaign? Speak to your representative about our in-house art department

1/31/2008
· Embroidery Disk
You will receive a complete embroidery swatch in full colour for your approval prior to production of your order