Promotional Products : 101

Promotional products are useful and/or symbolic products which are used in advertising and communication as communication vehicles, goodwill reminders, signs, gifts and incentives.

Promotional Product Categories

· Advertising Specialties
Ad specialties have these key elements: 1) an advertising or promotional message;
2) placed on (or with) a useful item, and 3) given with no strings attached.

· Premiums and Incentives
Give a useful item with some strings attached (e.g. buy this book and get a free bookmark) and the item becomes a premium. A promotional product is a premium when it is offered as an incentive to produce a specific action.

· Recognition Awards
Plaques, service pins, trophies, award jewellery and other gifts that signify performance or honours can be categorized as recognition awards.

· Business Gifts
Typically given by businesses to customers and employees, and occasionally, to influentials and suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift-giving reasons cited by companies are: To thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, and others.

Browse our product search page for some great promotional ideas.

Artwork Requirements
Black & white camera-ready laser out-put artwork must be clean and sharp at 100% and greater. Multi-colour art must be supplied as a composite with colour breaks. Faxes, photocopies, business cards, letterhead, hand renderings, etc. will not be accepted as camera-ready art.

E-mailed art is accepted as a redrawn vector Adobe Illustrator 8.0 EPS, PDF file with all text converted to outlines.

Any non camera-ready artwork can be recreated by our graphics department
at no additional charge. Recreated artwork will be saved as a vector .eps file and kept in our files for future orders.

If you do not have any artwork to submit, please speak to your sales representative.
We can design a logo for your business, or create custom artwork for an upcoming
corporate event or occasion.

Embroidery Disk / Tape
There will be no disk charges if you are
able to supply your own. If not a one time
charge applies.

This disk remains your property.

Information taken from PromoCan. The Promotional Products Professionals of Canada. (PPPC)